rewards extras

concept / design

Challenge: Create a design system for the rewards program, starting with art directing a core set of icons to hone and scale.

Idea: Collectible badges. We took cues from the achievement badges you see in Apple Fitness and Peloton, the mixed trend- and tech- forward color and texture with Chipotle’s organic illustration style. Some badges were limited-time or rare, which created FOMO and a reason to come back and order.

My role: Art directed the badge system and created assets for web, social, and email.

Hunt, Gather: Lynna Bartosh, Theresa Williams
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