cocina latina
concept / art direction / designBright colors, big flavors, and earthy textures bring this Latin America inspired event to life.
What started as a small week-long promotion evolved into an annual elevated event, seeing sales growth year over year in the global flavors category.
global flavors
concept / art directionPaid video campaign uses appetite appeal and creative remixed recipes to inspire shoppers to switch up their weeknight staples when grocery shopping.
directed by The Kaplans
WFM Team:
Avalon McKenzie, Josie Wilken, Israel Beer, Caden Kerr
email redesign
concept / design Macro photography, fun and interesting angles, and playful type treatments brought a new Modern Organic take on a WFM classic.
45+ reusable component design system saved 60+ hours weekly across the department.
beforeafter
brand guidelines
art direction / design / devNo more boring, always out-of-date brand PDFs. We built this site to onboard new team members, hand off to outside vendors, and educate others on the Whole Foods Market brand in an interactive and ever-evolving way.
wfm
credit card
ART DIRECTION / design Holiday campaign spanning across channels to drive credit card sign ups.
product discovery
art direction / designShowcasing new and exclusive products with photography meant to inspire.
sushi catering
art direction
