website
redesign

concept / art direction

Idea: Austin calls itself the live music capital of the world, and Hopdoddy’s restaurants wear it, with concert-style posters and menus on its walls. Their brand felt tactile, so I brought that texture online with an edgy, Austin-attitude redesign.

My role: Designed and pitched the winning concept, set the brand voice and tone, and guided designers and developers, building a few pages myself.

Result: Bronze, Web/Interactive, 2021 Austin American Advertising Awards

See it live at hopdoddy.com