social
concept / art direction / designIdea: Life Deliziosa. The smallest moments can be the most delicious and beautiful, so the brand’s social voice was about indulging in them.
My role: With a copywriter, I built the monthly social content calendars and concepted the content buckets that carried the idea, then art directed and designed the posts.
mixology
concept / art directionChallenge: Create a mixology series for social, and a way to get bars to use SanPellegrino Sparkling Fruit Beverages as cocktail mixers.
Idea: One shoot, two audiences. The same cocktail photography fed consumer social posts and recipe cards that went directly to bars.
Photos by Eric Medsker
display banners
art direction | design | motion